World of Beer is an international Bar + Kitchen specializing in craft beer and serves American, bar style food.
When working as their in-house designer, I helped create social media graphics, event collateral, billboards and menus for all locations. I worked with their Senior Designer, Social Media Strategist, and Creative Director to create a unified marketing presence across digital and print platforms.
WOB had several food & beverage rollouts per year and I was tasked to update menu items, descriptions and graphics while also creating marketing material for new items.
The dinner menus (left) along with the beverage menus (right) would have clip inserts to promote national campaigns such as brewery challenges or seasonal items such as cocktails.
As decor, we also created large posters (below) to display throughout the location to notify customers of other things such as charity events or local events.
For each menu rollout, there would be updates to account for such as menu removals or additions, ingredient changes, or promotional changes. At times, there would be a large amount of new items so we would rearrange the layout to fit them all. With 40+ locations and different tier levels of pricing, we worked diligently for weeks to complete them all.
While working at WOB, I progressed my skills tremendously by working alongside the marketing team. Creating works for print for different purposes allowed me to present information in different ways and has now become my main design specialty.